Today, the Imaginarium Agency has chosen to talk about Mobile Marketing as a New Way of Communication.
Indeed, mobile ads are the future of communication. In fact, according to the website Heidi Cohen.com, in 2011 “only” 51 % of adults had access on internet on their mobiles. Whereas in 2016, it is more than 80% of adults with smartphones who are using internet on their mobiles every day.
The Mobile Marketing Trends became a huge opportunity to develop new advertisement content for brands. Numbers and data on the internet have become the center of a new marketing tradition.
Societies are now able to precise informations about a part of a population and to study these data that people leave on the internet. By using it, societies can sale these informations to companies which want to develop a digital campaign. It is now easy when a brand has notoriety and money to communicate on it.
The Mobile Marketing is still a new trend and more things are coming, we just see the beginning of a new way of communication.
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The Imaginarium Agency