Today, the Imaginarium Agency has chosen to talk about 5 Interesting Mobile Marketing Trends about Payments & Lifestyle.
New Payment Systems
Platforms like Samsung Pay, Google Wallet, Apple Pay or PayPal are used by more and more people around the world. This is the new trend ! Nowadays, we can pay with our smartphones, which have their wallet online.
Brands make mobile marketing, when they know consumers can buy easily their products or services on mobile devices with these new payments systems.
Compulsive buying habits
Sending push messages are more efficient than sending emails. Brands catch more consumers’ attention with push messages. The main results are quick transactions and an increase of customers loyalty.
Image scanners are included on retail apps, to compare shopping items or to wish list a product for instance. The image recognition is an asset for retailers : they register « bigger baskets and longer visits. »
Customized Lifestyle Apps
People have no longer using their mobile devices only for calling or sending text messages. Many apps become indispensable in our daily life. This is the case of lifestyle apps such as fitness apps (like FitBit or MyFitnessPal), smart homes apps (iSmartAlarm) or financial apps (Mint, Mint Bills).
If a brand want to, it can create a lifestyle app to be most present in consumers’ life and even to improve their daily life.
2015 was the year when mobile video marketing has grown a lot. According to Forbes, the industry of mobile video marketing will reach $13 billion by 2020.
Video are autoplaying on social media, for example (like Facebook or Twitter). Consumers watch them during their time spending on social media. Finally, mobile videos are getting vertical, which is better than turning our phones every time we watch a video.
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The Imaginarium Agency