Today, the Imaginarium Agency has chosen the example of Black Friday and Cyber Monday.
Data from this year’s Black Friday and Cyber Monday shopping season have been revealed and the results are striking.
In the USA
These events saw over 151 million consumers, and among them 103 million shopped online. In the US, sales passed the $3 billion mark solely on Black Friday, $3.34 billion precisely. Thanksgiving Day itself made more than half of it, since it saw $1.93 billion spent online.
And this year’s Cyber Monday was the largest online shopping event ever, according to Adobe’s “Black Friday report”, given the $3 billion in sales. According to Criteo’s data analysis, 37 percent of all online purchases were made on mobile devices.
Smartphones accounted 26 percent of sales, while last year they accounted for 16 percent only.
In the UK
In the UK, eCommerce consultancy Salmon found that 57 percent of site traffic was incoming through smartphones. According to their data, £5 billion in online sales should have been spent between Black Friday and Cyber Monday.
However, in France, Black Friday is still a quite unknown phenomenon. It has been imported from the US four years ago, but the event has not taken over the French consumer calendar.
Indeed, Black Friday may have grown in France, but the phenomenon still isn’t as much important as the two set sales periods : the summer and the New Year. However, according to Toluna, 15 million French consumers would have bought something during this year’s Black Friday, either in stores or online. It is 3,7 million more than in 2015.
64,9 percent of the sales have been made in stores, while 58,8 percent have been made through online purchases. The overall turnover has not been revealed yet.
Thank you for reading ! Are you interested in our blog articles ? Tell us in comments below.
The Imaginarium Agency